Our Story & Mission

Founded in Sydney in 2001, Trailcraft Travel Co has spent over two decades connecting Australians with the world's most remarkable destinations.

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Born from a Love of Travel

Trailcraft Travel Co was founded by Diana Robinson after two decades working in international hospitality. Frustrated by travel agencies that prioritised commission over client experience, Diana set out to build something different — an agency where every journey is crafted with genuine care and deep destination knowledge.

Starting from a small office on Market Street with just two consultants, Trailcraft Travel Co quickly earned a reputation for exceptional service and the ability to transform a client's vague travel dream into a flawlessly executed adventure. Word spread. The agency grew.

Today, our team of eight specialist consultants serves clients from across Australia, with expertise spanning every continent. We're proud to hold ATAS accreditation — the Australian Travel Industry Association's stamp of professional excellence — and to maintain a 98% client satisfaction rating across 8,500+ completed journeys.

ATAS Accredited — Australian Travel Accreditation Scheme
25+ Years in Business
8,500+ Journeys Crafted
8 Specialist Consultants
60+ Countries Covered

Our Mission & Values

At Trailcraft Travel Co, we don't just book holidays — we open doors to life-changing experiences. These are the values that guide everything we do.

Authentic Experiences

We believe travel should go beyond the tourist trail. We seek out genuine cultural connections, local guides, and hidden gems that give you a true sense of each destination's soul.

Client-First Service

Every client is unique. We take the time to listen, understand your travel style and priorities, and build an itinerary that feels like it was made just for you — because it was.

Responsible Tourism

We're committed to sustainable travel practices — partnering with eco-conscious operators, minimising carbon footprints where possible, and giving back to the communities we visit.

Total Transparency

No hidden fees. No fine print surprises. We give you a clear, honest picture of exactly what's included in your package and what isn't, so you can travel with complete confidence.

Expertise You Can Trust

Our consultants hold formal industry qualifications and undergo continuous professional development. More importantly, they've personally experienced the destinations they recommend.

Lifelong Relationships

Many of our clients have been travelling with us for over a decade. We celebrate their milestones — anniversaries, retirements, milestone birthdays — with journeys that truly honour the moment.

Why Travel Matters

We live in an era of unprecedented connectivity — and yet, nothing replaces the transformative power of stepping onto foreign soil, breathing unfamiliar air, and experiencing life through a completely different lens. Travel cultivates empathy. It broadens perspective. It reminds us how vast and varied and wonderful this world truly is.

At Trailcraft Travel Co, we see ourselves as more than travel agents — we're architects of moments that last a lifetime. The look on a child's face when they see the Eiffel Tower for the first time. The silence of standing at the rim of the Grand Canyon. The warmth of a Balinese temple ceremony shared with strangers who become friends. These moments matter. And we're privileged to make them happen, every single day.

That's our mission. That's our promise. And that's why, for over two decades, Australians have trusted Trailcraft Travel Co to take them to the places they've always dreamed of seeing.

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The Team Behind Your Journey

Eight specialists, more than 80 countries visited between them, and one shared passion — creating the best travel experiences for our clients.

Diana Robinson

Diana Robinson

Director & Senior Consultant

25 years industry experience. European & luxury travel specialist. Personally visited 65+ countries.

Peter McMillan

Peter McMillan

Senior Travel Consultant

Asia-Pacific specialist. Japan, Southeast Asia & Pacific Islands expert. 18 years in the industry.

Jill Peterson

Jill Peterson

Destination Specialist

Africa, Middle East & Americas expert. Former safari guide. Trekked to Machu Picchu three times.

James Smith

James Smith

Corporate Travel Manager

Corporate travel specialist managing complex multi-leg itineraries for Sydney's business community.

Emma Clarke

Emma Clarke

Honeymoon & Romance Specialist

Creates bespoke honeymoon and anniversary packages. Expert in Maldives, Fiji, and Bora Bora luxury properties.

Tom Nguyen

Tom Nguyen

Adventure Travel Consultant

Active travel specialist covering trekking, cycling, and expedition-style tours across Asia, South America, and Antarctica.

Sophie Adler

Sophie Adler

Family Travel Specialist

Dedicated to crafting enriching family holidays that work for all ages — from toddlers to grandparents. Disney & theme park expert.

Marcus Webb

Marcus Webb

Cruise & Ocean Travel Specialist

10 years specialising in cruise itineraries. Expert across all major cruise lines and expedition voyages from Antarctica to the Arctic.

Let's Plan Your Dream Journey

Speak with one of our specialists today. There's no obligation — just a friendly conversation about where you'd love to go next.

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